Question
25 Nov 2020
- Portuguese (Brazil)
-
English (US)
Question about English (US)
How do you say this in English (US)? publicidade
How do you say this in English (US)? publicidade
Answers
Read more comments
- English (US)
- English (US)
- English (US)
@rubylee_ In the U.S. we normally call it advertising not publicity. Are you from Canada?
Highly-rated answerer
- English (US)
@XtraFancy I see, publicity is more accurate in terms of the translation but doesn't matter, does it? both are correct
- English (US)
@rubylee_ Publicity is less accurate. Words that look similar but have different meanings are called "false friends" or "false cognates". So, for example, if Taissa wants to say:
"WPP is a very famous advertising agency. They do the commercials for Nike and McDonald's."
Using "publicity" would be incorrect. Or if she said:
"There's too much advertising on TV, the radio, the internet. All this advertising is harming children."
Again using "publicity" would be incorrect. The Portuguese phrase "publicidade enganosa" translates to "false advertising", not "false publicity". And we want to make sure the original poster, Taissa, doesn't run around talking about "false publicity", we want to make sure she's out here talking like a real American. :)
Highly-rated answerer

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