From the literal information , it is kind of transitional Chinese wine, distilled beverage from 麯(wheat ? I guess) and with sparrow as the main ingredient. To me this is disgusting ... but some people claimed that sparrow meat is efficient on 壯陽(male sexual ability) (麻雀= sparrow ), (麯酒= wheat? wine)
top famous old brand medicine spirit (company founded 1961), sparrow just for its mahjong-shaped bottle. it's too off-route for such big brand to make bird spirit, impossible. they use well accepted herbs and animal parts, deer, tiger, snake, ginsin. it's more a culture symbol for living longer and stronger, no big help in medicine terms.
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